Volvo begins EX30 campaign
By Rob Bale
Automaker Volvo Car Canada has begun a campaign for its EX30 electric vehicle in collaboration with Montreal-based fashion retailer Ssense. The creative is intended to depict a “fashion carpool” of clothing based on the design and colours of the vehicle. This clothing is available for sale at the Ssense store in Montreal, where consumers could also book a test drive of the EX30 from June 14 to 16. The campaign also includes social media content.
“As a brand deeply rooted in innovation and design, we’re so proud to be collaborating with a likeminded partner like Ssense,” said Aleiza Alerta, director of marketing and communications at Volvo Car Canada. “The Volvo EX30 embodies Volvo Cars’ design values and we’re thrilled to see this come to life.”