Mars Wrigley readies M&M's promotion
By Derek Winkler
Mars Wrigley Canada is preparing a summer promotion for its M&M’s candy brand. From June 19 to Aug. 19, the brand will participate in a series of seven outdoor community movie showings in Toronto, Vancouver, Calgary and Montreal. The events will include a branded concession stand and a wall of candy dispensers. In addition, the first 50 consumers to visit the installations will receive branded picnic blankets. The promotion will also include social media activities.
“At Mars Wrigley our purpose is to inspire moments of everyday happiness and we believe in the power of creating fun, shared experiences that bring people together,” said Patrick Zeng, marketing director at Mars Wrigley Canada. “This summer, M&M’s and Mars Canada are excited to collaborate with local movie nights to bring communities closer together, adding a pop of colour and joy to make these events more inclusive and enjoyable for all funkind.”