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CFL breaks new campaign

The Canadian Football League will begin a new campaign called “Keep it Unreal” on June 6. The campaign, developed by Juliet Creative of Toronto, will promote the league’s upcoming season with a focus on surprising plays. The initiative will consist of television commercials on TSN and RDS, as well as branded merchandise and other promotional activities through the season.

“‘Keep it Unreal’ will add to the crescendo of all that we’ve accomplished over the past few seasons, before turning up the volume even more,” said Craig Garvie, senior vice-president of marketing and communications at the CFL. “Juliet took the time to understand our fans and their incredible passion for our fun, fast and entertaining brand of football, and that insight has been weaved throughout this campaign.”

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