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Atypique begins contest promotion

Keurig Dr Pepper Canada has begun a contest promotion for its Atypique non-alcoholic beverage brand. The promotion features pop singer AJ McLean, who recently signed an endorsement agreement with the brand. Winners of the national contest will receive admission to one of two party events that will take place in July in Toronto and Montreal. Consumers can enter online at <>. The contest also includes weekly prize giveaways until Sept. 24. The contest is being promoted with in-store materials, digital advertising, social media content and public relations.

“We're beyond excited to announce this new partnership with AJ McLean,” said Jean Gagnon, senior director of cold beverages at Keurig Dr Pepper Canada. “When it comes to drinks, Canadians are looking for choice. We love that Atypique can be the go-to option whether people are choosing not to drink at all or just for an evening.”

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