Pattison debuts 3D campaigns
By Rob Bale
Pattison Outdoor Advertising has introduced a new product in the form of three dimensional out-of-home advertising. According to the company, it can now offer this form of creative on most of its national inventory of displays. The Atlantic Lottery Corporation, Ford and Tim Horton’s are the first clients to run 3D campaigns with the company, incorporating 3D models developed by Pattison and other agencies.
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