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Harlequin breaks anniversary campaign

Book publisher Harlequin has begun a new marketing campaign called “The People’s Romance” to coincide with its 75th anniversary. The campaign, developed by Cossette, consists primarily of TikTok and YouTube content that will run through the summer, promoting the release of the brand’s 75th Anniversary Collection. The company has also released a Harlequin Historical Timeline and an online quiz at that will recommend books to users. Other agencies working on the campaign include Cossette Media, Citizen, Magic Circle Workshop, Rodeo FX and Grayson. Harlequin is a division of HarperCollins Publishers.

“This year calls for celebration and we can’t think of a better way to do so than by welcoming new entrants to the genre while honoring our longtime, loyal fans,” said Craig Swinwood, publisher and CEO at Harlequin. “Since the release of Harlequin’s first romance novel, The Manatee, by Nancy Bruff, published in May 1949, we have grown our presence into a score of imprints and romance lines focused on meeting our romance readers where they are today. The genre continues to evolve, and Harlequin is committed to delivering timeless romances that keep pace with the modern world we live in.”

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