Western National Parks Association hires MMGY Origin
By Rob Bale
Western National Parks Association, a non-profit organization based in Tucson, AZ that works to support US national parks, has retained MMGY Origin of Whistler, BC as its branding agency of record. The firm, which specializes in outdoors and tourism clients, will develop a new brand identity for the organization. This will include visuals and taglines, as well as a new marketing campaign and redesigned website.
“With a shared passion for inspiring outdoor adventure and personal fulfillment, this collaboration strengthens our mission to inspire all people to connect with these storied lands and one another,” said WNPA chief marketing officer Michael Matthews. “Together we aim to empower our partner parks, leveraging tourism, travel, outdoor recreation, education and outreach, and retail to foster a deeper appreciation for the parks we support and the cultural heritage, history and natural beauty they help protect.”