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Samsonite begins new campaign

Luggage company Samsonite Canada has begun a new advertising campaign called “Bring On Gravity.” The campaign promotes the company’s Proxis product line and features Olympic beach volleyball player Brandie Wilkerson. This is the first phase of the three-phase overall campaign called “Bring It.” The next phases will break in June and in the fall. The campaign was developed by Iris. Wilkerson signed a sponsorship agreement with Samsonite last month.

“The ‘Bring It’ campaign pays tribute to our legacy of innovation, while showcasing how Samsonite’s collections give travellers unwavering confidence on their journeys,” said Erin Reynolds, brand manager at Samsonite Canada. “Brandie is famous for regularly taking flight on the beach volleyball court, which she will be doing at the Paris Olympics this summer. Showcasing her phenomenal talents alongside our own products’ lightweight stories made this partnership an undeniable fit.”

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