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Lung Health Foundation begins anti-vape campaign

The Lung Health Foundation and the Ontario Ministry of Education have begun a high school-based campaign that encourages young people to quit vaping. The campaign promotes the foundation’s Quash mobile application, which is designed to help people quit tobacco use. It will take place at approximate 100 Ontario high schools. The initiative includes posters and online materials focusing primarily on the risks of vaping.

“We'll never stop highlighting the negative health effects of vaping, but this campaign takes the message even further by including facts that speak to youth values, like the way that vaping can negatively affect appearance or athletic performance,” said Erin Dufour, implementation manager for Quash at the foundation. “These messages sometimes resonate even better than talking about the very real danger. By fostering open dialogue and providing actionable resources, LHF is committed to creating a healthier, vape-free future for Ontario's youth.”

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