Bell Media debuts streaming channels
By Derek Winkler
Bell Media has launched 10 new free advertising-supported streaming television channels. They include: CTV @Home, which runs lifestyle programming; Corner Gas Channel, which specializes in the comedy program; CTV Gridlock, a channel carrying episodes of Highway Thru Hell and Heavy Rescue 401; CTV Laughs, which carries comedy programming; The Mightiest by CTV, which runs episodes of Mighty Trains, Mighty Cruise Ships, Mighty Ships, Mighty Planes and The Mightiest; CTV News, specializing in news content; TSN The Ocho, specializing in sports content; Noovo télé-réalités, which carries French-language reality programs, Noovo cinéma, specializing in French movies; and Noovo comédies, which carries French comedy programs. The channels are available through streaming services LG Channels and Samsung TV, with additional options planned.
“With the debut of our FAST channels, Bell Media is once again growing and deepening relationships with our audience by taking compelling stories to Canadian consumers wherever they are,” said Sean Cohan, president of Bell Media. “We’re thrilled to partner with FAST platforms to offer new opportunities to advertising partners to engage their target audiences, drive outcomes, and measure campaign success.”