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Simons begins Style is Calling campaign

Fashion retailer Simons, based in Quebec City, has begun a spring campaign called “Style is Calling.” Developed by Cossette, the national campaign is intended to create “an air of mystique and intrigue emulating the magnetic power of style within a Simons location.” It consists of out-of-home, online video, cinema and shopping mall advertising, as well as social media content and influencer activities.

“Style is powerful,” said Alyssa Graff, creative director at Cossette. “It calls to us, drawing us in like a magnet. That’s why each campaign asset has an energy, a pull. ‘Style is Calling’ invites you to visit Simons and feel comfortable and inspired to explore your sense of style, even if it has yet to be awakened.”

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