Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Bic sponsors PWHL

Bic has signed-on as a sponsor of the Professional Women’s Hockey League for its inaugural season. Through this agreement, the Bic Soleil Escape will become the official razor of the league in Canada, including its teams in Toronto, Montreal and Ottawa. The sponsorship will include giveaways and contests at Canadian home games.

“We’re thrilled to partner with the PWHL and support a historic movement in women’s hockey” said Brian Benison, head of Canadian marketing at Bic. “The inaugural PWHL season has inspired so many young hockey players and we’re proud to support women in sports through this partnership.”

« Back Next »

Related stories Comments