Bic sponsors PWHL
By Derek Winkler
Bic has signed-on as a sponsor of the Professional Women’s Hockey League for its inaugural season. Through this agreement, the Bic Soleil Escape will become the official razor of the league in Canada, including its teams in Toronto, Montreal and Ottawa. The sponsorship will include giveaways and contests at Canadian home games.
“We’re thrilled to partner with the PWHL and support a historic movement in women’s hockey” said Brian Benison, head of Canadian marketing at Bic. “The inaugural PWHL season has inspired so many young hockey players and we’re proud to support women in sports through this partnership.”
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