Samsonite sponsors Brandie Wilkerson
By Derek Winkler
Luggage company Samsonite Canada has signed a sponsorship agreement with Olympic and professional beach volleyball player Brandie Wilkerson. The brand will be Wilkerson’s official luggage sponsor as she works toward the Paris Olympic Games in August. As part of the sponsorship, she will travel with various items of Samsonite wheeled luggage. The agreement was facilitated by influencer marketing agency EQ.
“Our focus is on sophisticated, modern design at Samsonite, which we feel aligns perfectly with Brandie’s own personal brand of excellence,” said Erin Reynolds, brand manager at Samsonite. “Brandie is famous for regularly taking flight on the beach volleyball court, and combined with our own products’ lightweight stories, this partnership was an undeniable fit.”