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Hyundai, NHL release co-branded vehicle

Hyundai Canada has released a co-branded NHL Edition of its 2024 Santa Fe Hybrid sport utility vehicle. The vehicle will be exclusive to Canada and limited to 500 units nationally. It will include a range of upgrades such as logos on door sills and carpet mats for any of the 32 National Hockey League hockey teams. Consumer who purchase one of the vehicles will also receive a signed jersey from hockey player Connor Bedard. For each unit sold, Hyundai will donate $500 to the Chicago Blackhawks Foundation.

“As part of our official partnership with the NHL and the NHLPA, it’s important to Hyundai Canada that we find new and exciting ways to engage with hockey fans,” said Christine Smith, director of marketing at Hyundai Auto Canada. “The Santa Fe Hybrid NHL Edition brings super fans into the fold and gives new meaning to our longstanding platform, ‘Made for those who drive hockey.’”

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