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TurboTax releases horror movie

By Derek Winkler

Software company Intuit has begun a promotion for its TurboTax tax preparation product. The initiative is aimed at younger consumers and focuses on the potential stress and anxiety of filing a tax return. It includes an online video called “Undone” in the style of a horror movie. In addition, the company will host an event in Toronto on April 11 that will feature a screening of the video and a panel discussion with a mental health expert about tax-related anxiety.

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