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Benjamin Moore begins contractor appreciation tour

Paint company Benjamin Moore has resumed a promotion called “Contractor Appreciation Month” for a third year. The effort will run in North America through April in association with participating local retailers. It is intended to highlight the work of residential and commercial painting contractors using in-store events and touring branded trailers. The tour will include stops at Steele's Paint and Colour X in the Greater Toronto Area on May 3.

“Painting contractors remain at the heart of the Benjamin Moore business,” said Mindy Murphy, vice-president of customer segmentation marketing at the company. “As we continue to highlight their contributions to the industry and the impact they have on residential and commercial spaces, we encourage homeowners to join us in celebrating their commitment to hard work, craft and quality.”

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