Hyundai sponsors PWHL
By Rob Bale
Hyundai Auto Canada has signed a sponsorship agreement with the Professional Women's Hockey League. Hyundai will now be the first official vehicle of the league, as well as the official vehicle of the league's teams in Montreal, Ottawa and Toronto. According to the company, it is currently developing marketing and communications content for use as part of its sponsorship.
“We're committed to having a workforce as diverse as our customer base and it's something we hold ourselves to every day,” said Christine Smith, director of marketing at Hyundai Auto Canada. “We jumped at the opportunity to reflect these values within our sponsorship activities and support a new league for the greatest female hockey players in the world.”
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