Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

McDonald's begins Grand Openings promotion

Fast food chain McDonald’s Canada has begun a new marketing initiative called “Grand Openings.” Developed by Cossette, the effort consists of a collection of visuals and other materials franchisees can use to promote new locations or renovated restaurants. The visuals depict various McDonald’s menu items in the form of confetti. Media work is being handled by OMD.

“At McDonald’s, we like offering joy to our customers,” said Melissa Hains, director of field marketing at McDonald’s Canada. “The inauguration of restaurants is more than just an expansion, it’s a celebration. We want to welcome our customers with an invitation that embodies the festive spirit and friendly atmosphere of McDonald’s, a consistent message for all our establishments in Canada.”

« Back Next »

Related stories Comments