Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Unilever conducts Liquid I.V. campaign

Unilever has recently begun a Canadian campaign in support of sports drink powder Liquid I.V. The effort is intended to raise consumer awareness of the importance of remaining hydrated during the winter season. It consists of social media content, contests, influencer activities and content marketing with Narcity, Salut Bonjour and BlogTO. A sampling program is also underway and will continue until early March.

« Back Next »

Related stories Comments