Unilever conducts Liquid I.V. campaign
By Derek Winkler
Unilever has recently begun a Canadian campaign in support of sports drink powder Liquid I.V. The effort is intended to raise consumer awareness of the importance of remaining hydrated during the winter season. It consists of social media content, contests, influencer activities and content marketing with Narcity, Salut Bonjour and BlogTO. A sampling program is also underway and will continue until early March.
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