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Pizza Pizza readies Valentine's promotion

Fast food chain Pizza Pizza is preparing a Valentine’s Day promotion aimed at single consumers. On Feb. 14, the chain will temporarily change its name to Pizza Pizza Pizza in honour of so-called “third wheels.” On that day, single people accompanied by a couple can receive a free medium one-topping pizza at participating locations by showing the chain’s mobile application. The “Third Wheel Wheel Deal” promotion was developed by Zulu Alpha Kilo, with media work by Media Experts and public relations by SPPR.

“Last year, the response to Singles for Singles from Canadians was incredible as we expanded our traditional Valentine's Day offers to include a program catering to single folks,” said Amber Winters, senior director of marketing at Pizza Pizza. “This year, we loved the idea of giving a nod to third wheels by inviting them to enjoy a free pizza at Pizza Pizza Pizza.”

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