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Clover Leaf begins new campaign

Clover Leaf Seafoods has begun a new advertising campaign for its line of flavoured tuna products. Developed by G&G Advertising of Toronto, the campaign focuses on the taste of the products and their lack of preservatives. It includes 30, 15 and six-second television commercials, accompanied by digital advertising and social media content. Additional video and digital executions will be released through 2024. Media work is being handled by Push Media.

“We’ve always believed that what’s inside our cans is a gift from the ocean, so it was wonderful to see the work come to life this way,” said Li Cao, director of marketing at Clover Leaf Seafoods. “It’s a strong reminder to Canadians, millennials especially, that what they get with Clover Leaf is quality, great tasting, nutritious fish that comes from the ocean.”

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