Oreo readies zero gravity contest
By Derek Winkler
Mondelez International is preparing a contest promotion in support of its Oreo cookie brand. The initiative promotes the limited-time availability of a new flavour of cookie called the Oreo Space Dunk. Beginning Feb. 15, Canadian consumers can enter a draw for a zero gravity experience or various Oreo-branded, space-themed prizes. Entries can be made by scanning a QR code on the cookie packaging, or by visiting <http://www.oreoliftoff.ca>.
“With over 110 years of history, Oreo continues to show up in cultural moments and give fans new, unexpected ways to live our brand purpose and stay playful,” said Lexie Lubov, brand manager for Oreo. “That's why we're launching a first-of-its kind Oreo cookie that not only gives Canadians a 'taste' of space, but also comes with a chance to experience zero gravity.”