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HackerGal conducts poster campaign

HackerGal, a nom-profit organization that promotes computer programming to young girls and others, has begun an advertising campaign in Toronto. Developed by Fuse Create of Toronto, the campaign consists of out-of-home posters that highlight the low percentage of women working in STEM fields. The three executions depict home assistant speakers along with copy stating that the female voices used by these devices do not count as women in technology.

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