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Chevrolet sponsors Major League Soccer

Automobile brand Chevrolet Canada has signed-on as a sponsor of Major League Soccer. Chevrolet will sponsor the league in Canada as well as its Canadian teams CF Montreal, Toronto FC and Vancouver Whitecaps FC. The brand will have exposure at MLS matches in Canada through in-venue and digital advertising displays. The agreement includes initiatives intended to increase the development of soccer in Canada, such as youth events at MLS training facilities and a content series highlighting individual Canadian players.

“Chevrolet Canada is excited to partner with MLS to support the highest level of soccer in Canada,” said James Hodge, brand director at Chevrolet Canada. “This partnership supports grassroots soccer while fostering the development of youth both on and off the field. This collaboration takes on even greater significance by leveraging the power of our Canadian Chevrolet dealer community, and we look ahead to fueling a growing enthusiasm and passion for soccer among Canadians.”

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