Pattison signs OOH deal with BC Place
By Rob Bale
Pattison Outdoor Advertising has signed an agreement with B.C. Pavilion Corporation to operate four digital out-of-home displays at BC Place in Vancouver. The deal is for three new and one replacement displays on the roads around the exterior of the stadium. They will consist of a 25’x85’ wall mounted display, a 10’x35’ digital board, a 10’x20’ digital board and an upgrade to the existing 30’x50’ digital vertical display. The new displays are scheduled to be operational by June.
“We are thrilled to enter into this partnership with PavCo to implement upgrades to BC Place exterior advertising signage.” said Steve McGregor, president of Pattison Outdoor. “Pattison Outdoor is committed to providing premier destination venues and their audiences to both local and national brands. These exciting changes will bring a new level of high-profile visibility to advertisers in downtown Vancouver.”