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GoodLife Fitness conducts campaign

Fitness company GoodLife Fitness has begun a new marketing campaign called “There’s always a reason.” It seeks to highlight various reasons to go to the gym. The national campaign was developed by Gut Toronto using visuals captured at a GoodLife location in Oakville, ON, It includes video, out-of-home and digital advertising, as well as social media content. GoodLife also plans to release a series of Instagram and TikTok videos featuring people on the street describing their reasons to go to the gym.

“Everyone has a reason they go to the gym, and for many, it's not only about aesthetic appearance, but also the positive mental health benefits that simply feel good,” said Tammy Brazier, vice-president of marketing, partnerships and external relations at GoodLife Fitness. This campaign reflects who we are and who our members are. We wanted it to be playful and authentic and to speak to the real-life experiences we see every day in our gyms, right down to the little details like dog fur stuck to your gym clothes, markers on your arm from your kids, or work emails following you wherever you go.”

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