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Cineplex resumes National Popcorn Day promotion

Theatre chain Cineplex will conduct a promotion called “National Popcorn Day” on Friday. On that day, members of the company’s Scene+ loyalty program will receive a free small bag of popcorn when they go to a theatre or place a food order with SkipTheDishes or Uber Eats.

“We know popcorn is the real star when it comes to making memories at the movies,” said Sara Moore, chief marketing officer at Cineplex. “Every ‘National Popcorn Day,’ it's become our tradition to put the spotlight on our fresh and delicious buttery popcorn and show that with endless flavour combinations, popcorn creates shareable moments of delight at Cineplex no matter who you're with or what you're watching.”

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