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Cineplex Digital Media hired by Cadillac Fairview

Real estate company Cadillac Fairview has signed Cineplex Digital Media to handle digital signage and media at 18 of its shopping malls in Canada. Cineplex will operate 200 digital displays at these locations, which include the CF Toronto Eaton Centre, CF Pacific Centre in Vancouver, CF Chinook Centre in Alberta, CF Rideau Centre in Ottawa and CF Carrefour Laval in Quebec. The agreement includes creative development, design, data collection and analytics, as well as media sales.

“We have a long-standing history with Cadillac Fairview as many Cineplex theatres are part of their key Canadian shopping centres,” said Fab Stanghieri, executive vice-president and managing director of media at Cineplex. “As their trusted digital signage and media partner, with exclusivity to sell advertising in common spaces within CF's malls, we will further support their goal of delivering world-class customer experiences with our innovative, data-led out of home solutions. The addition of Cadillac Fairview's high-quality network of shopping centres will accelerate growth in our in-mall digital media network.”

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