Globe Media Group redesigns website
By Rob Bale
Globe Media Group, the advertising division of the The Globe and Mail, has debuted a new website at <http://www.globemediagroup.ca>. The site makes use of a new visual style and new branding, including the tagline, “Where ambition meets influence.” It contains information about advertising in the newspaper, such as media kits, calendars, case studies, images galleries, research papers and a newsletter.
“As we take the next step forward in Globe Media Group’s brand evolution, our refreshed visual identity comes to life through the launch of Globemediagroup.ca,” said Marcin Zerek, head of trade marketing at The Globe and Mail. “We're excited to support advertisers using our new platform to help show them how to amplify and resonate their brand stories in the ever-evolving media landscape.”