Cogeco Media signs deal with Quickplay
By Derek Winkler
Cogeco Media has signed an agreement to make use of Toronto-based Quickplay in the operation of its online audio services. According to the company, this will allow Cogeco to provide more personalized experiences to consumers listening to various stations using various devices. This includes access through Apple CarPlay and Android Audio automotive systems.
“Personalized experiences that deliver high-quality content where, when and how audiences want it are the future of audio,” said Jean-Sébastine Lemire, vice-president of entertainment radio strategies and digital platforms at Cogeco Media. “Quickplay's innovative platform and their vast digital transformation experience will help us meet the rapid evolution of digital media and audience expectations head-on, and integrate new AI-powered features in the future.”