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Red Bull concludes Twitch promotion

Energy drink brand Red Bull recently concluded a promotion called “Settle the Score.” The interactive promotion, developed by Alice & Smith Studio of Montreal, took place on live streaming website Twitch. During the four-week initiative, online personalities SmallAnt and GrandPooBear, along with their viewers, competed in a series of online games and other tasks.

“‘Settle the Score’ was a mind-blowing event that blended my stream with real life in awesome ways,” said GrandPooBear. “I hope to make this an annual tradition.”

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