Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Holt Renfrew conducts newsstand promotion

Apparel retail chain Holt Renfrew recently conducted a holiday season promotion developed by Mint. The national promotion made use of temporary installations resembling newsstands that distributed copies of the chain’s holiday magazine. The exeriential promotion was aimed primarily at what the company describes as “new consumers.” The initiative took place over 15 days in Toronto, Montreal, Calgary and Vancouver and distributed approximately 30,000 magazines. Consumers could also enter a draw for a $5,000 gift card.

« Back Next »

Related stories Comments