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Purdys conducts Reconnect Roulette promotion

Chocolate brand Purdys Chocolatier has begun a holiday season promotion that encourages consumers to reconnect with people with whom they have fallen out of touch. The promotion, called “Reconnect Roulette,” was developed by Rethink. Consumers who visit the campaign website at <> can spin a wheel to receive an instruction such as, “Text someone who you wish you never lost touch with” or “Text someone who taught you something important about yourself.” Those who receive such messages will also receive a free package of three Purdys Hedgehogs. The promotion also includes online video and cinema ads.

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