Pilot PMR debuts new branding
By Derek Winkler
Pilot PMR of Toronto has undertaken a rebranding initiative to coincide with the agency’s 20th anniversary. The updated branding consists of a new logo and visual identity, along with a redesigned website at <http://www.pilotpmr.com>. The work was done in-house.
“Our new identity represents all the things we believe in,” said Pilot CEO David Doze. “The combinations of humanity and precision, imagination and rigour that power our work. It reflects our mission to create things that deliver real value; ideas worth your time. We stand for brands that see things differently and want to make a real impact in the world.”