OLG hires Mint, Momentum
By Derek Winkler
The Ontario Lottery and Gaming Corporation has retained Mint and Momentum as joint agencies of record. The firms won the account in a request for proposals prossess. The assignment includes experiential marketing, event management and sponsorships. Mint will conduct communications for online gambling website OLG.ca and its related properties Proline+, ICasino and Instants. Momentum will work on consumer promotions for OLG and corporate partnerships.
“OLG is thrilled to be working with two powerhouse agencies to bring these activations to life,” said Georgina Terzis, director of experiential marketing at OLG. “Both agencies stood out for their creativity, passion for the business, and collaborative spirit. Alongside Mint and Momentum, we’re excited to create unforgettable experiences for OLG consumers across Ontario.”