Popeyes debuts loyalty program
By Rob Bale
Fast food chain Popeyes Louisiana Kitchen of Toronto has introduced a new loyalty program called Popeyes Rewards. Consumers can access the digital program the the chain’s mobile application or website. Users will receive loyalty points with eligible purchases. Points can be redeemed for various menu items.
“Along with our continued focus on menu innovation, we're always looking for ways we can provide added value to our loyal guests.” said Rob Manuel, general manager of Popeyes Canada. “That's why we're thrilled to take their relationship with Popeyes to the next level with the arrival of our new digital loyalty program. Popeyes Rewards offers guests the opportunity to redeem points in exchange for the menu items they know and love, along with access to exclusive members-only deals.”