Desjardins conducts campaign
By Derek Winkler
Montreal-based Desjardins has begun a campaign for its insurance products. The campaign is running on Bell Media properties and includes television, radio, out-of-home and digital advertising. The initiative makes use of digital billboards that synchronize their content with the radio executions. It also includes virtual television product placement.
“We loved collaborating with the Bell Media team on this execution and being able to leverage their technology to deliver our clients this level of innovation,” said Scott Stewart, general manager of media agency Glassroom. “Their openness to partner and commitment to driving results makes them a trusted and valued media partner.”