Mastercard conducts small business campaign
By Derek Winkler
Mastercard has begun a new small business campaign intended to highlight Canadian women small business owners. The national campaign features five Canadian women who operate small businesses. It consists of digital and social media content. As part of the initiative, Mastercard and Pier Five will continue their Small Business Fund for a second year. The fund will provide $10,000 to each of ten women-owned businesses. The campaign was developed by McCann, with media work by Carat, web development by Armstrong and public relations by Ketchum.