Sunwing Vacations begins winter campaign
By Derek Winkler
Toronto-based tour operator Sunwing Vacations has begun an advertising campaign called “Save More, Do More” that focuses on winter travel. It includes a 30-second commercial depicting various “vacation personas” displayed by Canadians in the tropics. It will run on specialty channels in Toronto and Montreal, accompanied by radio, out-of-home, online video and cinema advertising, as well as social media content. The campaign was developed by John St. with media work by Mediacom.
“Since introducing Sunwing Vacations’ new value proposition and whimsical brand personality last season, our teams have dedicated the last year to engaging with our customers to gain a deeper understanding of their diverse travel styles and preferences so we can continue to evolve alongside them,” said Samantha Taylor, chief marketing officer at Sunwing Vacations. “In an increasingly competitive market, we’ve learned that our success comes from being distinct and our latest winter campaign, one rooted in relatable humour and optimism, is a true representation of how we’re continuing to build on our brand identity. We’re telling the story that leisure and all inclusive travel goes beyond what’s familiar, and showing how our customers can save more and do more with us.”