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Baffin begins Cold Unites Us campaign

Outdoor footwear brand Baffin has resumed a marketing campaign called “Cold Unites Us.” The campaign is tied to the brand’s sponsorship of the Canadian Football League and the Grey Cup championship game. Developed by Elemental, the campaign compares the cold weather experience shared by Baffin and the CFL. It uses historic Grey Cup footage as well as historic and contemporary outdoor footage. Baffin is a subsidiary of Canada Goose Holdings.

“Embracing the cold weather, rather than letting it deter you, can lead to some of life's most unforgettable experiences,” said Mark Hubner, senior commercial vice-president of Baffin. “Baffin is proud to provide customers with products they trust to protect them from challenging elements. From Arctic expeditions to Grey Cup snowstorms, our products have taken Canadians through some of life’s greatest adventures. As the campaign states, through the harshest climates, the coldest days and the toughest odds, we were there.”

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