Decibel Cannabis hires Global One Media
By Derek Winkler
Decibel Cannabis of Calgary has retained digital marketing agency Global One Media of Montreal to manage its social media activies. The assignment includes the distribution of interviews, company news and related services for a period of one year.
“With the vast majority of young adults turning to social media for investment advice, we are thrilled to be able to introduce and enhance Decibel's exposure to millennial and Gen Z investors in particular, who typically consume investment information on digital channels such as YouTube, TikTok, Spotify or Instagram,” said Bastien Boulay, CEO of Global One. “By presenting the information in a way that is relevant to them and easy to digest and understand, we aim to help Decibel develop a dynamic online following across all their social media channels.”