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CFMoto signs promotional deal with Carey Price

Canada Motor Import has signed a promotional agreement with hockey player Carey Price. Through this agreement, Price will act as a spokesperson for the company’s CFMoto line of off-road vehicles. He will also participate in brand development, promotions and social media activities. The company will also launch as special Carey Price Edition of its UForce 600 vehicle that will include Price’s sweater number and autograph.

“Everyone connected to CFMoto across Canada is absolutely delighted to welcome Carey Price as our brand ambassador,” said Patrick Robertson, executive vice-president at Canada Motor Import. “Carey represents excellence and high performance combined with a passion for enjoying the great outdoors, all attributes of CFMoto vehicles and their users.”

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