Capilano University conducts Be You campaign
By Derek Winkler
Capilano University of North Vancouver has begun a campaign called “Be You” intended to attract new students. Developed by Will of Vancouver, the campaign consists of videos featuring real students at the school. It will run in British Columbia and other parts of Canada until the end of March 2024.
“Capilano University encourages students to be co-creators of their learning experience,” said Alisha Moolla, director of marketing and digital experience at Capilano University. “Every student deserves to belong in a diverse community that welcomes, embraces and champions them exactly for who they are. Making sure that sentiment comes through in our messaging was key for this campaign.”