Go Solutions begins campaign
By Rob Bale
Pet food company Go Solutions has begun a campaign called “Feeling good feels good.” Developed by Will of Vancouver, the campaign highlights the brand’s focus on pet nutrition. It consists of a series of online videos that depict moments when pets “feel good.” It will run in Canada and the US on Instagram, Facebook and YouTube until Dec. 15.
“Animals don’t hold anything back,” said Danielle Haythorne, creative director at Will. “When they’re feeling good, they tend to share it in the most uninhibited and beautifully care-free way. This became our creative springboard for the new campaign.”