Henkel conducts Sunlight campaign
By Rob Bale
Henkel Canada has begun a campaign for its Sunlight laundry detergent that focuses on consumers funding community initiatives. Developed by Juniper Park TBWA of Toronto, the campaign consists of television and digital advertising, as well as social media content. It will run until Oct. 15. The promotion also includes a contest hosted by The Morning Show during which consumers can nominate people who have done good deeds in their communities to receive funding from the brand for their work. Content marketing is being conducted by Bolt Content, with media work by UM, public relations from Harbinger and shopper marketing by Mars.
“Our Sunlight brand is near and dear to Canadian hearts, having been in homes for over 100 years, and we wanted to give back to the community that we serve,” said Heidi Chiu, head of marketing at Henkel Canada. “We are proud to support local heroes making a difference in Canada, and we’re glad that we can contribute to making Canadians shine every day.”