Quebecor Out-of-Home debuts taxi displays
By Rob Bale
Montreal-based Quebecor Out-of-Home has introduced a new advertising inventory consisting of display screens mounted on the roofs of taxis. Beginning in September, 100 of these screens will become available in the Greater Montreal area. The displays are an addition to the company’s existing transit shelter advertising spaces in Montreal.
“Displayed at eye level, taxi ads grab people’s attention, efficiently reaching both drivers and pedestrians in different phases of their purchase path,” said Michel Drouin, general manager of business development at Quebecor Out-of-Home. “In fact, a JC Decaux study reveals that mobile advertising billboards increase visual contact by at least 37%.”