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Hudson's Bay relaunches loyalty program

Department store chain Hudson's Bay has relaunched its Hudson's Bay Rewards loyalty program. Consumers who join the program will now be able to collect and redeem loyalty points at Hudson's Bay and Zellers stores. The company has also released a new mobile application for the program, intended to make it easier to manage points and allow users to participate in “quests” for various benefits. The redesigned program makes use of three tiers, with higher tiers generating more points per purchase.

“Hudson's Bay was one of the first to introduce a rewards program in Canada, and since then we have seen tremendous change in how people are shopping, how they are prioritizing their purchases, and what they are looking for in a loyalty program,” said Kevin Parry, vice-president of credit and loyalty at Hudson's Bay. “We wanted to level-up our rewards game, giving our customers an exceptional experience that essentially lets them earn more points faster, to redeem for the things they need and want for themselves and their families, and have some fun while doing it.”

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