Tanguay conducts media campaign
By Rob Bale
Media Experts recently conducted a campaign for Group BMTC intended to raise awareness of the company’s consolidation of its four retail brands Ameublements Tanguay, Brault & Martineau and EconoMax under the single name Tanguay. The company specializes in furniture, appliances and electronics retailing in Quebec. The initiative was also intended to promote the company’s new stores in Montreal, Sherbrooke and Gatineau. The media campaign focused on Montreal and western Quebec, targeting consumers with low awareness of the brand such as English-speaking residents. The campaign also includes elements highlighting product categories in high demand at various times of the year.