Hershey hires Craft
By Derek Winkler
Hershey Canada has retained Craft Public Relations of Toronto as its media and influencer agency of record. The firm won the account in a competitive review. The assignment includes work for candy brands Reese’s, Twizzlers, Jolly Rancher, Skor and Hershey chocolate.
“We’re thrilled to be working with Hershey,” said Lisa Pasquin, President of Craft. “Even in the early days of this new partnership, it’s clear that this is an organization that places a deep value on creativity, collaboration and fun, values that are incredibly close to our hearts. Like Craft, Hershey is a mission to raise the bar in everything they do. We can’t wait to get started.”