Knorr readies Taste Combos promotion
By Derek Winkler
Knorr Canada is preparing a promotion for a new product line called Taste Combos. Beginning Aug. 10, the company will operate a temporary takeout restaurant called Yummy K’s at a residential house in Toronto. The installation will serve food from the product line prepared in the house’s kitchen. The menu will offer recipes developed by chef Matty Matheson. Menu items can be orders via the Ritual mobile application for pick up at the house. Proceeds from the sales will be donated to non-profit organization La Tablée des Chefs. The promotion will run until Aug. 13.
“With Knorr Taste Combos, we’re clearing up the misconception that cooking at home is bland, boring, and time consuming,” said Shagufta Hooda, marketing lead at Knorr Canada. “With just a few ingredients and Knorr, you can create delicious meals that compare to the taste and simplicity of your go-to fast food order. By bringing a takeaway joint into a home, we’re showing Canadians they can cook up meals that aren’t fast food, but are so good and sharing delicious inspiration they can try in their own home.”